ericbeard.com » personal trainers http://ericbeard.com Corrective Exercise, Human Movement, Posture, Success and Personal Development Thu, 21 Feb 2013 02:04:02 +0000 en-US hourly 1 Have You Ever Been Stereotyped? (To Niche or Not to Niche) http://ericbeard.com/2012/06/21/have-you-ever-been-stereotyped-to-niche-or-not-to-niche/ http://ericbeard.com/2012/06/21/have-you-ever-been-stereotyped-to-niche-or-not-to-niche/#comments Fri, 22 Jun 2012 03:57:32 +0000 admin http://ericbeard.com/?p=1016 First of all do you say “nitch” or “neesh”? I feel snobby saying “neesh” so I stick with “nitch” even though I took a good amount of French when I was younger.

Qui-Qui Messieur!

Yeah…I don’t want to sound like this guy ever. Feel free to punch me if I do.

We have heard for years that we should identify and operate in a niche in order to position ourselves as experts, solidify our place in the market and create a steady stream of clients. There is ample information supporting the identification and operation of our business in a specific niche. The recommendations are that we should select a subgroup of a larger group, hone our skills in working with this subgroup, become know for doing so and market ourselves to this group as personal trainers, corrective exercise specialists, performance coaches and more.

Let’s explore the process of selecting a niche. For example take a mainstream market like health and fitness enthusiasts. Within that market there are multiple groups. One may be individuals who are interested in enhancing their sports performance. A subset of this group are people who have the goal improving their tennis performance. An even more specific niche could be adolescent tennis players. You want to make sure that your niche is large enough to provide a customer base for you. Left handed, female, eighth grade tennis players with read hair may be a bit too fine of a niche.

Okay she’s not a teenager…but pretty close, she is a red headed lefty!

This might sound familiar for those who know me as I have worked with hundreds of adolescent tennis players over the past 9 years or so. (Yes I have worked with a red headed lefty or two.) Now to become an elite service provider for this niche you need to understand the needs, goals, wants, socioeconomic and peer influences of this group. You need to be able to assess them and build an integrated/comprehensive training program that is flexible enough to adapt to their hectic teenage lifestyle and the unique demands of their sport. From injury prevention, to nutrition, to conditioning to you name it, you have to know it.

To become an expert in working with this niche you truly need to be able to administer and adjust all aspects of this program as it pertains to tennis. Yes human movement is human movement. I have said that for years, however how one applies solutions and programming changes within each niche. A generalist may not understand the nuances of working with a teenager never mind a tennis player.  A specialist will have cultivated this experience over time.

A specialist may have to invest some time crafting their elevator speech depending on their niche. Their source of client referrals me be fewer than the generalist but each source may be deeper and profitable. A specialist may even turn away business if the potential client has goals unrelated to their niche. Their career is invested in developing great depth in a relatively narrow area. I once worked with a real estate lawyer who said he “only knew one inch of the universe but it went for miles deep.”

Deep or Wide?

On the flip side years of experience as a generalist may provide a practitioner with exposure to a varied client base . They will most likely have developed  creative and flexible strategies. The generalist may enjoy working with a diverse client base and receive referrals from multiple sources. The monicker “Jack of all trades and master of none.” may stick. A generalist may have an easier time describing what they do and may call themselves a personal trainer and find a plethora of referral sources. They are regularly presented with opportunities to learn how to work with different types of clients. This may help them to foster alternate skills. I have worked with 5-10 clients who used wheel chairs as their primary means of ambulation. My expertise grew with each client even though each situation was very different. I began the journey away from generalist and by comparison was the most experienced in my gym working with clients who used wheel chairs, but I was far from an expert.

Either path can be lucrative. Either path can be gratifying. What do you want to be know for? What do you enjoy more?

Which One Are You?

Thanks for reading

Eric Beard
CEO A-Team
Corrective Exercise Specialist
AthleticShoulder.com
http://facebook.com/theericbeard
http://youtube.com/theericbeard

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]]> http://ericbeard.com/2012/06/21/have-you-ever-been-stereotyped-to-niche-or-not-to-niche/feed/ 0 99 Problems But a Vision Ain’t One http://ericbeard.com/2010/11/20/99-problems-but-a-vision-ain%e2%80%99t-one/ http://ericbeard.com/2010/11/20/99-problems-but-a-vision-ain%e2%80%99t-one/#comments Sun, 21 Nov 2010 06:41:42 +0000 admin http://ericbeard.com/?p=830 I am listening to some Jay-Z on the Logan Express shuttle form the airport back home after an AWESOME 1 day personal training summit titled “Success Driven 2010: The Ultimate Personal Training Seminar” in Dallas, TX.

I think he likes my style


The career school ATI put the shin dig on and I tell ya they did it right! Top notch facilities, breakfast and lunch for attendees and a killer line up all for only $85!!! I got the party started with my presentation “Save Your Back: Get Your Butt in Gear” which went over very well. I had an wonderful audience of @250 current faculty and students from ATI, alumni and fitness professionals from the Dallas area.

Juan Carlos Santana, Eric Beard, Todd Durkin, Dianne Vives at the ATI Summit 2010


Next up was Todd Durkin, who I have enjoyed watching over the years. He is an LMT like me who combines fitness with bodywork. Right up my alley! Todd is perhaps most famous for training Drew Brees and Ladanian Tomlinson amongst other top level athletes. Todd is an energetic guy and I have to tell you I was impressed by the man he is. Gracious, friendly, humble, hard working and engaging (FYI Dr.Wayne Dyer is playing on my itunes now…talk about a jump!). Todd may or may not have known who I was before this weekend but he greeted me as if I was a long lost friend. It was genuine, not saccharine and I felt so proud when he repeated told me that I did a good job on stage. Todd presented mostly on personal/professional development and I loved his stuff! There was some crossover in what he taught and I teach and books we recommend, which always makes me feel like I am on the right path when I see someone with his type of success doing some of the same things that I am doing. I have to say that meeting Todd was the highlight of the show for me.

Dianne Vives was up next. Dianne pounded the pavement, knocked on doors and drove this event to be what it was. I have know who Dianne was for years, but this is the first time we got to meet. She was all that I have heard and more. So welcoming, gracious and friendly and she was excellent on stage. She developed rapport with the audience and engaged them throughout with her personality and offered up instantly applicable coaching and cuing tips. Dianne focussed mostly on exercise technique and teaching tips.

Juan Carlos Santana brought his “Juan-ness” to the stage next and lit the crowd up with his presentation on metabolic training. If you know Carlos, then you know, what you see is what you get. He is a straight shooter with no tolerance for bull. I got to have dinner with Carli Strength, Brian and Dianne, from ATI, Jacob from Perform Better and Carlos Thursday (Todd’s flight was cancelled and he got in late) night and I enjoyed hearing JC’s stories. He is a good guy and has some opinions for sure, but another successful icon in the industry that was approachable all weekend and willing to engage others. An example for professionals of any level. Be yourself and follow your beliefs. JC does just that. I did catch JC releasing his ITB before he went on stage…

I see you!!!

We each spoke for an hour then had breakout/hands on sessions in the afternoon. We each set up in different corners of the ballroom and had 30 minute sessions then the students rotated to the next session. JC buried the group with some metabolic training protocols, Todd pulled out some his Under Armor challenge workouts and Dianne whooped up on the group with some Sandbells (a great newly revamped toy!).

These were awesome for grip strength and versatility

I did corrective exercise for low back protocols. I skipped SMR since we had more students than planned and we were a bit short on rollers. No fault of Perform Better, more students signed up than planned, which we all loved! By the way…thanks Perform Better and Sandbells for the toys I used during my breakout session. So I started with 4 progressions of a kneeling hip flexor stretch followed by 4 versions of a standing adductor stretch. Next was activation for the glutes. Glute max-stability ball bridge with the Sandbells. Glute medius-clamshells and side lying leg raises. For integration we did reach squats with either Sandbells, Stability balls or chairs. We reviewed step ups and did some lunge progressions ending with a lunge with an anterior reach to curl. The groups were rotating to me from JC and they were pretty spent, but they felt some work in the glutes for sure.

I came away from the event invigorated by the students, they were hungry to learn, energetic and appreciative. I am also energized and motivated by being on stage and working with Dianne, Todd and JC. They make me want to be better and achieve more. I have more to contribute to others and I have some ideas on how to reach out. I can see my future more clearly as well as a future that we can create together in this industry.

Let’s make it happen!

Eric Beard
CEO A-Team
Corrective Exercise Specialist
AthleticShoulder.com
http://facebook.com/theericbeard
http://youtube.com/theericbeard
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]]> http://ericbeard.com/2010/11/20/99-problems-but-a-vision-ain%e2%80%99t-one/feed/ 0 I Don’t Really Know What I Am Doing http://ericbeard.com/2010/10/24/i-dont-really-know-what-i-am-doing/ http://ericbeard.com/2010/10/24/i-dont-really-know-what-i-am-doing/#comments Sun, 24 Oct 2010 11:29:02 +0000 admin http://ericbeard.com/?p=804 Feels good to say! You may have figured that out by now if you know me pretty well, but if you met me at a workshop, you might think otherwise, at least I like to think that’s how I come off:) Now I don’t pretend to be something that I am not. In fact I do my best to be transparent to colleagues, friends (Facebook and in the flesh!), followers (my Tweeps!), employers and family. I have been reading Seth Godin’s book “Tribes” which was given to me by my buddy DPS (David Petronne Swalve) and it is getting me fired up!!!
Tribes by Seth Godin, a great and quick read

Tribes by Seth Godin, a great and quick read


Many people choose to avoid a leadership role because they are afraid of being wrong, criticized or made to look like a fool. I have experienced all three of these and honestly I do not like it. I am uncomfortable with being criticized and hate to look “bad”. (inset joke here for my friends). putting myself out in social media and creating educational products has been a risk for me because I have had to open my thoughts, opinions and how I live my life up to judgement of thousands of people. Is it easier to do so online that in person? Yes, but it is a risk nonetheless. Part of me has been looking for a greater platform to initiate change, to become a catalyst for the next evolution and to become a more substantive part of peoples lives. I want to contribute at a deeper level. I want to make a difference in more people’s lives. Being a parent and husband has been more rewarding than I have ever imagined. Reaching the successes that I have in my career have been wildly unthinkable (coming from a perspective of self doubt, not of hubris). As I type this blog post I am in Nanjing China getting ready to work with the Chinese Tennis Association at their Nanjing National Clinic. This is the 2nd year that they have flown me to China to work with their players and coaches. I mean come on…that is ridiculous, isn’t it? Me getting hired to go to China???? Yesterday I was able to cross a HUGE accomplishment off of my TTDBID list (things to do before I die). I visited, and mounted an assault on the Great Wall of China.
eric beard great wall of china
I attacked the Wall with fervor and excitement and my lower body is crushed today as part of the aftermath. It was an amazing experience. The connection with our past and an icon of another time being shared with people from around the world was powerful.
Me, Some Aussies and our Muslim Friend after conquering the wall

Me, Some Aussies and our Muslim Friend after conquering the wall


But back to my point…the taste of success I have had in my personal and professional life has whetted my appetite for more. I just don’t know how to do it. I am quite proud to be working for the National Academy of Sports Medicine and the California University of Pennsylvania. I am also proud to represent my own brand that I share with all of you. I just don’t know how to get to the next step. I enjoy providing coaching to others in the industry to help them reach their goals and believe that I have done well helping others achieve. I also know that there is more ahead for me and more value that I will be able to offer others.

I just want to make sure you know that I don’t know what I am doing. I have a clear vision of where I want to go and the impact that I want to have on others. I just don’t know exactly how to get there yet. I feel like I could go on and on but to spare you I will try and curtail this Jerry Maguire moment and not give you my personal manifesto over this blog post.

Tommy boy after some bad pizza on the road

Tommy boy after some bad pizza on the road


As Godin Writes “The only thing that makes people and organizations great is their willingness to not be great on the way. The desire to fail on the way to reaching a bigger goal is the untold secret of success.”

So, in case you didn’t know, which you probably did, I am not sure how to get where I want to go. I may very well know how to help you, and maybe that is how I get where I want to go…but my plan needs some refinement.

Thank you so much for your time. I truly hope you are invested in doing what you love to do and get to contribute positively to other people’s lives.

Eric Beard
CEO A-Team
Corrective Exercise Specialist
AthleticShoulder.com
http://facebook.com/theericbeard
http://youtube.com/theericbeard
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]]> http://ericbeard.com/2010/10/24/i-dont-really-know-what-i-am-doing/feed/ 0 Who Is Watching You? http://ericbeard.com/2010/07/22/who-is-watching-you/ http://ericbeard.com/2010/07/22/who-is-watching-you/#comments Thu, 22 Jul 2010 18:53:37 +0000 admin http://ericbeard.com/2010/07/22/who-is-watching-you/ I don’t mean right now, or in your shower or anything, but I do mean when you are alone and have the choice between engaging in reading, writing, listening or learning or flipping through 200 plus tv channels praying that you find something to watch. We need down time and probably all do not get enough true down or recovery time like meditation, true relaxation or quiet introspection. But I wonder who is looking over your shoulder, or my shoulder when we have the choice of making ourselves better?

Unless you have a success coach or mentor integrated into your team or you have a nagging, I mean supportive spouse or significant other gently reminding you to get off your rear and stop wasting your time, it is all on you/me/us. If my wife is reading this post, I love you honey, thank you for your support :)

At the end of the day “you” are responsible for “you”. Of course that same standard applies to me, but I am getting sick of typing you/me/us. We are responsible for our successes and failures. Everything that we have done, said, read and thought has brought us to this point in life. We are 100% successful. We are reaping what we exactly what we have sown. Now whether our Dharma or Karma have a greater impact on our lives than what we have done in the more tangible world I do not know. I believe that the universe/God is there to help and guide us if we put out what we want to receive. It might not come back in a form that we recognize or on the timeline that we expect but I believe that it will come.

That being said we must plant the seeds, tend the crops and then harvest when the bounty when ready. If we do not plant enough or the right type of seed, or care for our crops or harvest too early then we will probably be disappointed with our results.

We have to put in, give back and put out what we want to receive.

Plant-Read, watch and listen to what will give us the knowledge that we need to achieve our goals.

Tend-Take consistent action on what you have learned. Give back to others. Be good to others. Be good to yourself.

Harvest/reap-Be on the lookout for and take advantage of opportunities that you have been preparing for and creating. Make sure you keep an eye out and pay attention to these opportunities, they may not be what you expected. Then follow through! Do not miss this chance. The next one may be the result of a different crop.

I know it is often more comfortable to take be easy way out. Sometimes we can be enjoying our safe and secure groove that we are in and sometimes we are just plain scared to make then changes we need to make to reach the goals we want to reach.

There comes a time when we have to take the high road and put the extra effort in, and it may not pay off right away, but you will be strengthened for future journeys and experience things that will be remembered for a lifetime. It’s been said before, it is not about reaching your goals, it is about who you become along the way.

Thanks for reading. I hope you are having an awesome day!

Eric Beard
ps. I took these pictures while hiking in Castlewood Canyon in Colorado. I enjoyed the high road that day;)

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]]> http://ericbeard.com/2010/07/22/who-is-watching-you/feed/ 2 Another Fitness Challenge Update on Ankle Mobility of Eric Beard http://ericbeard.com/2010/02/24/another-fitness-challenge-update-on-ankle-mobility-of-eric-beard/ http://ericbeard.com/2010/02/24/another-fitness-challenge-update-on-ankle-mobility-of-eric-beard/#comments Wed, 24 Feb 2010 15:30:31 +0000 admin http://ericbeard.com/?p=641 How is this Corrective Exercise Specialist doing Another Fitness Challenge from HFPN? I am doing my homework trying to improve ankle mobility and core stability with the lean body mass gain and body fat loss coming along on the back burner.

Eric Beard

CEO A-Team

Corrective Exercise Specialist

AthleticShoulder.com
http://facebook.com/theericbeard

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]]> http://ericbeard.com/2010/02/24/another-fitness-challenge-update-on-ankle-mobility-of-eric-beard/feed/ 0 Chunking Goals: Breakdown the Big Goals Into Smaller Actionable Steps http://ericbeard.com/2010/02/06/chunking-goals-breakdown-the-big-goals-into-smaller-actionable-steps-another-fitness-challenge-hfpn/ http://ericbeard.com/2010/02/06/chunking-goals-breakdown-the-big-goals-into-smaller-actionable-steps-another-fitness-challenge-hfpn/#comments Sun, 07 Feb 2010 03:24:48 +0000 admin http://ericbeard.com/?p=596 Having BIG HAIRY AUDACIOUS GOALS (BHAGS) is great!

For many that can feel overwhelming. I know it can feel that way for me. To make your BHAGs more manageable you must break them down into actionable steps. Anthony Robins calls this chunking. Brian Tracy does a wonderful job of laying this process out as well

During this short video I talk about going through this process. The example I use is for weight loss but this can be used for financial goals, community goals, behavior modification etc. Feel free to share this with your clients and incorporate it into your life:)

Thanks for reading and watching!

Eric Beard
CEO A-Team
AthleticShoulder.com
RangeOfMotionWorkshop.com
EricBeard.com

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]]> http://ericbeard.com/2010/02/06/chunking-goals-breakdown-the-big-goals-into-smaller-actionable-steps-another-fitness-challenge-hfpn/feed/ 0 Talking About; Personal Training, Corrective Exercise and Successfully Changing Lives in Atlanta! http://ericbeard.com/2009/06/07/talking-about-personal-training-corrective-exercise-and-successfully-changing-lives-in-atlanta/ http://ericbeard.com/2009/06/07/talking-about-personal-training-corrective-exercise-and-successfully-changing-lives-in-atlanta/#comments Mon, 08 Jun 2009 01:29:00 +0000 admin http://ericbeard.com/?p=144 At home with the Mrs. with the kids in bed. We had an awesome Sunday together. Thank goodness the warm weather is here!

I was away on the road again early in the weekend. I uploaded this picture of a sculpture I saw in the airport in Atlanta that reminded me of my kids and the importance of play in our lives!

I got to have dinner with some friends and their Chocolate Labs Friday night, taking the train from my hotel to their house and back. The MARTA system works pretty well!

On Thursday, I got to meet some friends from The Rotater, Chris and Scott for dinner. Great guys on a mission to help others!


http://therotater.com

Finally made it home last night after teaching an NASM CPT Workshop in Atlanta on Friday and Saturday. An eclectic and fun group. We had two women expecting children, real estate agents, accountants, personal trainers, corrective exercise specialists, pilates and yoga instructors, group exercise instructors, rookies, 10 year plus veterans, fitness managers, facility owners, a marine (Oorah!), an entrepreneur, an aspiring actor and some clients turned trainers!

We had some interesting conversations regarding; exercises such as dips (see this old post about dips for me 2 cents on them) , upright rows (more on upright rows), lunges, corrective exercise and the importance of posture and alignment (more on posture here) and here).

In addition to the technical information we went over, what stayed with me most was my lecture and our discussion about the power of “why”. Understanding what motivates our clients to take action and what wakes us up at 3 am reading to change the world! I was touched by the workshop and group and hope I was able to help the on their path to help others, move better, feel better and live better.

Yes..that chart is right, more than 66% of everyone in the US is overweight or obese!!!

People need our help for sure! And trainer’s want to help them.

Unfortunately I see many health and fitness professionals/personal trainers are so gung-ho to dive in and make a difference that they gloss over their own developmental plan. They spend more time planning for their client’s success than they do planning their own. They questions that we ask others; “What do you want?”, “Why do you want it?” and “How bad do you want it?” are just as pertinent for ourselves.

Have you written out your goals? There are endless goal setting programs available out there. Tony Robbins, Brian Tracy, Zig Ziglar, Jim Rohn and John Maxwell have great info on this. Once you have them down, you should review them upon rising in the morning and right before you go to sleep at night. I have just added this part in and am loving it! It helps to set my compass!

Are you crystal clear on WHY you want to reach your goals? If not, you probably will never reach them. The Why is the intrinsic, emotional driver. I love this quote from Friedrich Nietzsche “He who has a why to live for can bear almost any how.” Find your why ASAP!

How committed are you to reaching your goals??? Do you live breathe and sweat your goals? Are you undeterred even in the face of temporary setbacks and seemingly insurmountable obstacles? You have to be! WE have to be.

I joined Success University a few months ago to fuel my engine. I enjoy reading, listening and watching professional development information tremendously, and Success University has provided me with unparalleled resources to help me grow.

It’s not just about making a living for me, it’s about making a difference.

Thank you to those of you who have been part of my process and to those who have let me contribute to theirs.

Thanks for reading go make a difference and let me know if I can help!

Eric Beard
Athletic Performance Enhancement Specialist
Corrective Exercise Specialist
theericbeard.blogspot.com
www.ericbeard.com

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]]> http://ericbeard.com/2009/06/07/talking-about-personal-training-corrective-exercise-and-successfully-changing-lives-in-atlanta/feed/ 1 NASM Certified Personal Trainer Workshop San Antonio http://ericbeard.com/2009/04/21/nasm-certified-personal-trainer-workshop-san-antonio/ http://ericbeard.com/2009/04/21/nasm-certified-personal-trainer-workshop-san-antonio/#comments Tue, 21 Apr 2009 13:45:00 +0000 admin http://ericbeard.com/?p=130 Guess where I was this weekend?

Had a great time this last weekend in San Antonio! My last trip there was 2 years ago when I taught an NASM CPT workshop there with my Friend Ervin Zubic. It was his last workshop as an instructor for NASM. He has since been focusing solely on his career with Lifestyles Fitness. I miss being on the road with “Ez”. He is a sharp, funny and driven guy.

Actually one of the women in the workshop this weekend was in that same workshop 2 years ago! She remembered us:)

The hotel was nice and there service at the Airport Hilton was very good. The food was average. I was craving some GREAT Mexican food and got very average food. I must have gone to the wrong places! We had lunch at Bees by the airport on Friday and dinner at some touristy place on the Riverwalk Friday. I did get to go by the Alamo again which I thought was very interesting. I love history!

Unfortunately it was closed so we just poked around the outside.

The group of trainers were great! I had lots of fun working with them and teaching with my buddy Scott Mitchell and we even met Alan Russell from NASM corporate for dinner Friday. The group was responsive and prepared. There was a nice mix of veterans and rookies and trainer who have been in the game for a couple of years too.

They got a little workout on Saturday;

Doing some 2 arm Ys from a 1/4 squat

…and single leg squats here.

Thank you for the hospitality San Antonio! Sorry to miss Fiesta , good luck to your Spurs and I hope to be back in another year or two!

Thanks for coming to the workshop and reading!

Eric Beard
Athletic Performance Enhancement Specialist
Corrective Exercise Specialist
theericbeard.blogspot.com
www.ericbeard.com

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]]> http://ericbeard.com/2009/04/21/nasm-certified-personal-trainer-workshop-san-antonio/feed/ 0 Don’t Treat Your Customers This way http://ericbeard.com/2008/12/07/dont-treat-your-customers-this-way/ http://ericbeard.com/2008/12/07/dont-treat-your-customers-this-way/#comments Mon, 08 Dec 2008 01:38:00 +0000 admin http://ericbeard.com/?p=71 I just got back from teaching a Corrective Exercise Specialist workshop in Los Angeles. The workshop was fantastic but…when I landed at LAX on Thursday night about 8:10 pm pst, weary from a 6 hour flight and feeling that it was really 11:10 pm est for me. When I arrived at the Hertz rental center they had my reservation which is always good, but did not have the pre-paid authorization from my company…which is always bad. Terniece was my representative from Hertz and gave off the feeling that shes was not at all interested in actually helping me. She made me feel kike she just wanted me away from her counter (with or without a car) as fast as possible. Needless to say she came off as rude, disinterested and unaware of how to help me with this issue. I politely asked to speak with a manager to assist us with this dilemma. The manager, who’s name I forgot, seemed equally as interested in delivering canned responses and displaying her ignorance to her companies policies and intricacies. A 30 minute call to my travel agent, another 30 minutes of waiting around later I drove away with the problem solved, not thanks to those two.

With the economy the way it is today, shouldn’t most customer driven companies (which every company really) do everything they can to keep their customers or at least each sale? The very basics; know your company’s policies and procedures (especially if you are a manager!), work congenially with your patron to bring issues to a resolution or at least pretend like you care. I can forgive ignorance (I am ignorant about many things) but not apathy!

I hope you give and receive better customer service this holiday season and the whole year round.

Thanks for reading,

Eric Beard
Corrective Exercise Specialist
Athletic Performance Enhancement Specialist
theericbeard.blogspot.com
www.ericbeard.com

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